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Turn each ad slot on when you have a paying advertiser. Turn it off when the slot is empty — never show a blank ad.
In the code, find the ad slot comment (e.g. AD SLOT 1). Change:
• AD_LINK_HERE → advertiser's website URL
• The icon emoji → something relevant to the business
• The title & subtitle → advertiser's message
• The button text → their call to action
• The background color → their brand color